Digital printing is the perfect choice for items that require large amounts of detail and fewer print numbers. As opposed to traditional printing, digital printing does not require prepress between digital document files and the final product, nor even the use of traditional formatting equipment such as film boards or photo chemicals.Digital Printing at Medhat Elsewedy Printing House:Based on studies of the Egyptian, Arab and African markets, the Maison made the decision to purchase and acquire the world's latest digital printing machine, the HP Indigo 15000, which was acquired in January 2021. This machine is characterized by its high production speed, accuracy and very high quality, despite the short production time, which meets the requirements of the times. It is also characterized by its ability to print seven colors with liquid electric ink, which reflects positively on customers' products.Advantages of digital printing at Medhat Elsewedy Printing House:1- The ability to print more than one design at the same time for the same product without additional cost. 2- The ability to print any quantity of the same quality. 3- High speed in obtaining the product. 4- The ability to print paper with a thickness ranging from 60 grams to 450 grams. 5- Use different techniques for inks, such as luminous ink and invisible ink. 6- The diversity and variation of the types of paper used in printing, such as plain paper, plastic, canvas paper and PVC.